Rumor Breakdown
Rumors are unverified information that run organically and spontaneously from mouth to mouth.
They are characterized for having a certain percentage of reality and a certain percentage of
interpretation that is impossible to be confirmed. Our experts deconstruct, analyze and neutralize
the wrong interpretation and false information. The result is an uncompromised presentation of the truth.
WoM - Word of Mouth Campaigns
In this case, we are the ones who create a positive rumor about a brand or project and this way,
we generate a campaign that flows from mouth to mouth.
Political Image
In contrast to products, politicians are people with their own personality and public identity.
They think, feel and act for themselves. In order to be a public figure, they must identify with the
public (consumers) that "buy" their ideas. Celsius365 serves as filter to improve positive perception,
neutralize the negative, and build a matrix of favorable opinion.
Public Image
Celebrities are supported by their fans, and in many ways are idolized by them. Even achieving "icon" status for some.
The public perceives their idols as perfect beings and our work is to accentuate all that is positive and credible.
We manage the perceptions between the person and the persona.
RvsP –Reality vs. Perception-
Today, the general media's presentation of the "facts" is often corrupted by their own interpretation and bias.
We are capable of triggering the "news" and submitting it to a deep analysis from psychologists, sociologists,
anthropologists and social communicators, in order to present it in a straight-forward, objective manner, without
assuming any position. Doing this leaves the interpretation to the observer.
BrandNews - Investigative Products Journalism
Brands are active entities of society and independent of marketing initiatives, they generate their own news.
We are able to spread these types of events in an interesting way.